Trade fair for bridal fashion, grooms and evening wear in the heart of Europe

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12 Statements from Ulrich Wendel – CEO of the INTERBRIDE


1.  Hall 8B

This year the Interbride will take place in Hall 8B of the Messe Düsseldorf. Everything, within the possibilities has been done to keep the service level for visitors as high as possible. The fair will be more of a retail fair and less of a social event. All exhibitors will do everything possible to make their guests' stay as pleasant as possible.

2.  Sunday to Tuesday

Interbride takes place on Sunday, Monday and Tuesday. This was deliberately chosen so that bridal fashion retailers can focus busy Saturday days on their own business.

3.  Easy sign up

Signing up for Interbride just got easier. Multiple employees of a team can be registered at once. The tickets are valid for all three days and are free for trade visitors.

4.  Small lounges

There are several small visitor lounges in Hall 8B.

5.  Accessories

The most important bridal accessory manufacturers will also present their collections at the Interbride.

6. Marketing Offensive

Since June 1, there has been a marketing offensive for Interbride. The website has been renewed, #interbride is posted daily on Facebook, Instagram and Linkedin and a B2B newsletter is sent twice a week.

7. Visitor Safety

“Interbride decided in March 2021 to organize the trade fair in Düsseldorf in mid-July. Now we can say that this decision was the right one. Of course, our focus is on the safety of our guests and exhibitors,” says Ulrich Wendel. The starting point for the hygiene concept is the "Ordinance on Hygiene and Infection Protection of the Messe and the City of Düsseldorf". The following security measures have been taken:

• It is mandatory to wear face masks in the corridors.

• Several hand disinfection dispensers are available.

The following also apply during the Interbride:

  • + vaccinated: proof of vaccination (2nd vaccination)
  • + cured: medical certificate (not older than 6 months)
  • + tested: test not older than 48 hours
  • Cold or fever? Stay at home.


8. Restaurant with terrace

This year there will be no central meeting point for meetings or small snacks. This is possible in the restaurant inside as well as outside hall 8B. There is also a cozy terrace.

9. Buyer

“We expect buyers to come to the show even more specifically this year to meet the desired manufacturers and complete their orders for 2022. We expect fewer visitors, but a lot depends on the individual situation of the retailer: has he already attended small retail events? Have the representatives been to his shop yet?” said Wendel.

10. Future of the stock market

“I believe in the future of the physical fair. There are new, digital ways that make the ordering process easier, but most retailers want to feel and experience the new collection. What does the dress or suit look like? How does it feel? That's what a trade fair like Interbride offers!” argues Wendel.

11. Prepare for big crowds

“I am hopeful that the number of marriages will increase and that we can expect many weddings in the near future. Young people plan their lives, they want to get married and start a family. And values like family are very important.”

12. Interbride 2022

“Bridal shops can also count on Interbride as the most important wedding fashion fair in 2022. It is not yet known whether the fair will take place in the summer or at another time. After the fair, we will talk to everyone involved and then announce the date," Wendel said.

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