Festive decorations: Your customers should experience your shop as an oasis of calm and contemplation, away from the hustle and bustle outside. A fitting accompanied by understated Christmas decorations, a fragrant cup of seasonally spiced tea or tasty Christmas biscuits creates a feel-good atmosphere and doesn't take much effort.
Send Christmas greetings: Whether via the social media, email, by post or in a newsletter - wish your customers a wonderful Advent season and tell them about your dates in 2020.
Offer special promotions: Use the Christmas season to already agree some fitting dates for next year with measures such as "Book a fitting in our shop in December and get...", for example:
- a discount on the purchase of a wedding dress/suit or the alterations
- a refund of fee for the initial consultation
- a surprise gift.
The feedback will also give you a good overview of the success of the promotion.
Attract attention: To make your Christmas promotion a success, you should tell as many people as possible about it. Also bang the drum on your online channels (homepage, Facebook, Instagram) or with a coupon advertisement in the local media and reach potential new customers. Printed promotion cards you can display in selected other shops are also effective. Another important point: advertise your measures on Google My Business.
Focus on eveningwear: Festive outfits are popular around Christmas and New Year's Eve. Whether for family parties or for a New Year's Eve ball, your industry expertise is in demand and can be utilised effectively for public relations. Send current trend and style tips accompanied by matching photos to the offices of local newspapers. They tend to welcome topics that offer their readers added value, and this will also give you the opportunity to present yourself as a fashion and special occasion wear expert.